My Lords, I thank the noble Lord, Lord Knight, for laying out the amendment and recognise that there was a very thoughtful debate on the subject of machine-generated content on Amendment 125 in my name on a previous day of Committee.
I appreciate that the concept of labelling or watermarking machine-generated material is central to recent EU legislation, but I am equally aware that there is more than one school of thought on the efficacy of that approach among AI experts. On the one hand, as the noble Lord, Lord Knight, beautifully set out—with the help of his artificial friend—there are those who believe that visibly marking the division of real and altered material is a clue for the public to look more carefully at what they are seeing and that labelling it might provide an opportunity for both
creators and digital companies to give greater weight to “human-created material”. For example, it could be that the new BBC Verify brand is given greater validity by the public, or that Google’s search results promote it above material labelled as machine-generated as a more authentic source. There are others who feel that the scale of machine-generated material will be so vast that this labelling will be impossible or that labelling will downgrade the value of very important machine-generated material in the public imagination, when in the very near future it is likely that most human activity will be a blend of generated material and human interaction.
I spent the first part of this week locked in a room with others at the Institute for Ethics in AI in Oxford debating some of these issues. While this is a very live discussion, one thing is clear: if we are to learn from history, we must act now before all is certain, and we should act with pragmatism and a level of humility. It may be that either or both sets of experts are correct.
Industry has clearly indicated that there is an AI arms race, and many companies are launching services that they do not understand the implications of. This is not my view but one told to me by a company leader, who said that the speed of distribution was so great that the testing was confined to whether deploying large language models crashed the platforms; there was no testing for safety.
The noble Lord, Lord Stevenson, says in his explanatory statement that this is a probing amendment. I therefore ask the Minister whether we might meet before Report and look once again at the gaps that might be covered by some combination of Amendment 125 and the amendment in front of us, to make certain that the Bill adequately reflects the concerns raised by the enforcement community and reflects the advice of those who best understand the latest iterations of the digital world.
The Communications Act 2003 made a horrible mistake in not incorporating digital within it; let us not do the same here. Adding explicit safety duties to AI and machine learning would not slow down innovation but would ensure that innovation is not short-sighted and dangerous for humanity. It is a small amendment for what may turn out to be an unimaginably important purpose.