It is guidance rather than direction, but it will be done openly and transparently. Users will be able to see the guidance
which Ofcom has issued, to see whether companies have responded to it as they see fit and, through the rest of the framework of the Bill, be empowered to make their decisions about their experiences online. This being done openly and transparently, and informed by Ofcom’s research, will mean that everyone is better informed.
We are sympathetic to the amendment. It is complex, and this has been a useful debate—