I will not give way, because of the lack of time.
That takes us to the heart of the reform agenda that we need to look at. It has now become clear that there is a dark social playbook that is being used to great effect. We have hackers such as Cozy Bear hacking emails, and they work in partnership with useful idiots such as Wikileaks. Alongside them, we have what are politely called alternative news sites. These include Sputnik, Russia Today and, frankly, Leave.EU, Westmonster and Breitbart. They work hard to circulate news that will create a row on Twitter, then the troll farms kick in. The
material is then sucked into private Facebook groups, at which point dark money is switched behind those ads to circulate them widely.
The study that I have commissioned for today’s debate from the data science firm Signify will be of interest to Conservative Members. It looked at the terrible front page in The Daily Telegraph attacking Conservative Members for being “Brexit mutineers”. Leave.EU and Westmonster probably picked up that story. Westmonster published the original content. Leave.EU then amplified the story on Twitter and Facebook channels, calling Conservative Members “a cancer” and “Tory Traitors”. Standard social listening tools show that the Twitter account attracted about 1,300 interactions. On the original post, there were only 44 interactions, yet the post on Facebook secured more than 23,000 interactions. The difference is explained by the fact that money, run in this case by Voter Consultancy Ltd, was being switched behind the story in order to attack, influence and attempt to suborn Conservative Members in the debates that we have had over the past week or two. Interestingly, Voter Consultancy Ltd is a dormant company, so we do not know quite where the money was coming from. It has, however, just set up an interesting subsidiary called Disruptive Communications, together with a man called John Douglas Wilson Carswell, formerly of this parish.
My point is that we now have a well-established playbook involving a method of creating rows on Twitter and sucking their content into Facebook using dark money. The ads are not going to everybody. Firms such as Cambridge Analytica or Aggregate IQ are very effectively targeting the ads at a particular demographic.