London Local Authorities Bill [Lords]

I absolutely agree. The ENCAMS report went on to discuss cleaning and stated:"““Efficient, cost effective cleaning equipment that targets cigarette butts would complement preventative measures, especially at the start of an education campaign. Furthermore, the fundamentals of streetscape design could be considered to discourage and prevent the impacts of littering, especially in those areas where cigarette litter accumulates.””" Most importantly, it concluded:"““Ultimately, the reduction in cigarette litter is likely to be more significant in England if the identified solutions are implemented in a targeted, coordinated fashion, with strong partnerships between stakeholders.””" ENCAMS' conclusion seems to be compatible with the approach that my hon. Friends the Members for Wirral West and for North East Somerset advocate, and surely that is a far better route to go down than clause 5, which is officious and, as my hon. Friend the Member for North East Somerset said, might not even help with the problem but make it worse. We have also had a Department for Environment, Food and Rural Affairs report, after the ENCAMS report, on how local authorities can prevent cigarette litter, and DEFRA proposed seven similar guidelines, with"““advice about how to prevent and reduce cigarette litter based on international and local experience. They are:""““1) Ashtrays—choose the right ashtray to suit your context and needs; 2) Signage—provide clear, consistent anti-littering signage; 3) Cleansing—clean up littered cigarette ends; 4) Partnerships—work with local organisations; 5) Leadership—walk the talk and be a leader in your community; 6) Educate—change the cigarette littering behaviour of smokers; and 7) Enforcement—use the legislation and powers available where appropriate.””" Those points are similar to the ones that ENCAMS made, and, given that outside this place there seems to be a consensus developing on what should happen, I hope that my hon. Friend the Minister will not go against that report by another Department, which proposed a solution very different from the line taken in clause 5. Interestingly, in the DEFRA report, ““Enforcement”” was listed as the last thing to do. It was the last resort: once everything else has failed, enforcement should be the final path; it should not be leapt to as the first solution. Furthermore, the report says:"““Enforcement—use the legislation and powers available where appropriate.””" It suggested not that new powers of enforcement were needed, but that what should be used were the powers already available to local authorities, so I see little evidence from anywhere to suggest that clause 5 is required. That is why it should be deleted. We do not need to look too far to find out how we can solve, without clause 5, the problems that the Bill's promoters have—perhaps rightly—identified, because Braintree district council reduced cigarette litter by encouraging smokers to use portable ashtrays. A campaign was launched to raise awareness, and the council purchased 1,000 portable ashtrays. Media coverage was so successful that it had to order a further 400 ashtrays, and in addition the company supplying them found five local newsagents that agreed to sell the product. One shop in Braintree sold more than 200, and follow-up interviews with ashtray users showed that smokers continued to use them and welcomed a means of disposing of their cigarette butts responsibly. More importantly, cleansing staff noticed a general reduction in the number of cigarette butts on the streets. My hon. Friend the Member for North East Somerset advocates a free market solution to the problem, so I hope he agrees that what happened in Braintree was a far better, and truly free market, solution to the problem that the Bill's promoters have identified. It is not just Braintree that has found ways of dealing with the problem, however. An interesting idea worked successfully in Australia, so my hon. Friend the Member for Finchley and Golders Green might wish to run it past all his local London authorities. In 2004 Toowoomba city council wanted to reduce smoking-related litter throughout the city, so it ran a small-scale campaign within the council to change the cigarette-littering behaviour of staff before trying to change the behaviour of the public, which in itself makes the interesting point that perhaps London councils should start closer to home with their solutions to the problem, rather than by interfering with everybody else. A clean-up was carried out around Toowoomba council buildings, and official and unofficial smoking areas were identified. The number of stubs was counted during the clean-up so that any reduction could be monitored as each measure was introduced. First, all employees were exposed to educational material—a process that continued throughout the campaign—and just that one measure alone reduced the number of littered stubs from 1,849 to 1,164. After one month, all employees who smoked were offered pocket ashtrays—similar to what happened in Braintree—and 150 were given out, producing a further reduction to 966 littered stubs. The following month wall-mounted ashtrays were installed in the smoking areas, and that saw the amount of littered stubs fall to 753—a 41% reduction in cigarette litter in total. Following the success of the campaign, and with the knowledge that the council was leading the way, a city-wide public campaign to reduce cigarette litter in Toowoomba was carried out.