Education Bill

My noble friend says from a sedentary position that it does not sound like the Secretary of State, but it is also true that the Government have now closed down the COI. That also sends a signal about what they think about professional marketing and its importance. As a result of the advertising ban that we had once the Government took office, we have had a significant reduction in applications for people to be teachers, which also suggests that professional marketing works. I gather that we should just about scrape through in meeting the recruitment targets, but with applications 10 to 15 per cent down this year, that makes you question whether we will recruit the same quality, because we will be recruiting from a smaller pool of applicants. The real problems will come next year because of the lag effect that we normally see around stimulated interest in teaching from people who are thinking about what jobs they will do once they graduate. I really worry about the effect on teacher recruitment for next year, especially in the shortage subjects, science and maths in particular, that we are so concerned about. Hence the reason for tabling Amendment 76ZA. This repeats the clauses that established the TDA relevant to promoting careers in the school workforce. There were four main aims of the TDA when it was established in statute. I have simply repeated one of them: the aim of promoting careers in the school workforce. It is a probing amendment. I cannot pretend to be an expert parliamentary draftsperson and I cannot pretend to believe that the Minister—however reasonable a chap he might be—is suddenly going to cave in and allow this arm’s-length body to be created. However, the abolition of the Central Office of Information means that there is no other obvious capacity that I know of within government to do a professional job in running and procuring the integrated marketing campaigns to recruit teachers that we know from recent history are so effective in ensuring that we have the best quality recruits into the profession. Therefore, the amendment proposes an arm’s-length body to perform this function to ensure that we sustain recruitment into teaching. If the Minister disagrees with my reasonable request to set up this arm’s-length body, I simply need him to give me a confident answer as to how this will be done as successfully as the TDA, and that he will ensure this marketing function is taken more seriously than in the current policy document. I beg to move.