Education Bill

My Lords, Amendment 76 repeats the amendment that we debated regarding the General Teaching Council for England, and I will not repeat at any length the arguments that were made then. As with the GTC, in this amendment we are looking to trust teachers, which seems to be a theme of the Committee. We are simply saying that if teachers value the TDA and the training and development it has been offering them, we can put it in their hands to decide whether it should continue. I shall also speak to my Amendment 76ZA. It is no secret that I oppose the abolition of the TDA. I made it clear in the substantial part of my Second Reading speech that I think that the TDA has been doing a good job. People come from around the world to look at how successful we are at recruiting and retaining teachers. Prior to its formation, we missed our targets in teacher recruitment and under-recruited teachers quite chronically. In those days the Whitehall machine used to try to manage teacher recruitment and professional development from the centre. We have excellent civil servants in the Department for Education, but I am an advocate, at times, of putting some things at arms’ length from them, particularly—if we want to learn from history—with the attempts that we had in the past to recruit from the centre, which did not work. They did it so badly that they had to set up the TTA, the successor to today’s TDA, which we are debating. The TDA is a success. It is still tough-going with the shortage subjects, but the agency has been doing well. It has met its target, even when it was as high as 40,000 teachers a year coming into the profession. That target has been reduced and is currently around 32,000 teachers a year. How did it do it? It did it with a mix of things including bursaries. In an earlier day in Committee, in an exchange with the government Whip who was at the Dispatch Box, I said that I felt that the proposals for bursaries in the document currently being consulted on, setting the maximum for secondary recruits at £20,000 compared with a maximum for primary recruits of £4,000, are sending a difficult signal to our best and brightest graduates about which section of the teaching workforce we value the most. I accept that we need to deal with the shortage subjects. However, we should look at the mix that the TDA uses, because it does not use only bursaries, it also uses proper integrated marketing—and not just TV adverts, although they have been extremely effective and successful and are memorable for those who have time to watch commercial television, but also billboards and proper cross-media advertising, including social media. When deployed, the marketing has always worked because of the professionalism and expertise of the agency working at arm’s length from Whitehall. I am pretty shocked that there is no mention of marketing in the consultation document, Training our Next Generation of Outstanding Teachers, as if the department does not value it. Perhaps that is true. Perhaps Ministers do not like marketing. It is true that when the Government first came in they issued, I think, some kind of central diktat from the Cabinet Office saying that all government advertising was bad and they would not do any of it, and it was suspended for some time. I gather—it may be just rumour—that soon after the Secretary of State was appointed he went on a tour of the wonderful Sanctuary Buildings in Great Smith Street which included a visit to the eighth floor, at the top of the building, which is where the communications department’s staff hang out. Having checked out the press team and the speech writers, he stumbled across an assembly of desks bristling with awards and said, ““What goes on here?””. The reply was ““Marketing””. He replied, ““I don’t like marketing””, and walked off. That is just what I am told, and it may or may not be true.