My Lords, as this Bill relates to advertising, I declare an interest as a director of the Advertising Standards Board of Finance and note my other interests.
I thank all those in this House and beyond who have been involved in the passage of this extremely important piece of animal welfare legislation. It is a world first, and underlines yet again the shining commitment of the UK and this Government to the protection of animals, not just within our own shores but internationally. The Bill started in another place, and I want to record my deep thanks to Angela Richardson MP for stewarding it so effectively there. I am in her debt.
I am also very grateful to my noble friend Lord Benyon, the Minister, for the work he has put into it and for his deep personal commitment. His devotion to the cause of animal welfare is unshakeable, as he has demonstrated throughout the leadership of this Bill. He has been supported by an indomitable team of officials, who have given generously of their time and wisdom to ensure that this Bill reaches safe harbour. They are: Mia Kirby, Annemarie Green, Amina Khatun, Lucy Ovington, Rhian Mewis, Thomas Pryke, Adam Richardson and David Budd. My profound thanks go to them all.
This Bill has enjoyed strong cross-party support in the best traditions of this House. I am indebted to the noble Baronesses, Lady Hayman of Ullock and Lady Bakewell of Hardington Mandeville, for the strong backing they have given it, as well as the scrutiny, which is right and proper. Above all, I pay tribute to all the charities which have campaigned so vigorously and effectively to get us to this point. Four Paws, World Animal Protection, the RSPCA and many others have played a huge part. However, I want to single out Save the Asian Elephants and its indefatigable CEO, Duncan McNair, who has campaigned long and hard for this legislation with great skill and energy. Indeed, he devised the original concept of the Bill and has worked tirelessly on it; we would not be here without him. To all those who have been involved and who have campaigned, I say: this is your day, and you deserve it.
As we noted during Second Reading, this Bill currently applies only to England and Northern Ireland. I hope that my noble friend the Minister and his colleagues will continue to do what they can to ensure that the devolved institutions in Scotland and Wales come on board so that we can make this UK-wide legislation.
This legislation is just the starting point in helping to protect those animals that suffer such cruelty in the name of animal tourism, such as Asian elephants, dolphins, whales, tigers and lions, baby monkeys and much marine and avian life. Horrific barbarism, which is inflicted on so many of these defenceless creatures, will not end overnight. But this Bill will, I am certain, be the catalyst for profound change.
Let us not forget that this Bill is also about protecting human life. Never again do we want to see another incident like that involving Andrea Taylor, who was killed by a scarred, scared and terrified elephant, brutalised into submission in the name of tourism, and whose sister, Helen Costigan, has been such a
strong supporter of the Bill. We think today of Andrea and Helen and the families of others who have been killed or injured because of this cruelty.
From the moment I arrived here, 13 or so years ago, I believed my role—and I know that so many other noble Lords think likewise—was to represent and protect those who have no voice. By passing the Bill today, we do just that, and we do so in the best traditions of Parliament. We should take great pride in this achievement.