My Lords, I thank the noble Lord, Lord Hodgson of Astley Abbots, for his introduction. As I am sure Members of this House are aware, new digital tools and channels have significantly changed the campaigning landscape in the UK during the last decade. This includes the use of organisational websites.
Unfortunately, concerns about the transparency of some websites that have been set up for political campaigning are starting to have an impact on public trust and confidence in campaigns. The amendment from the noble Lord, Lord Hodgson, seeks to address this further. We support his aim in doing so.
Following the 2019 general election, the Electoral Commission said that it had been contacted by people who had been concerned about misleading campaign techniques from across the political spectrum, including on websites. It received a large number of complaints, raising concerns about presentation, tone and content.
Transparency is incredibly important. We are pleased that this is addressed later in the Bill. In the Electoral Commission’s research after the 2019 election, nearly three-quarters of people surveyed agreed that it was important for them to know who produced political information that they saw online. Fewer than one-third agreed that they could find out who produced it. Again, it is important that the amendment talks about having the information on the website in a prominent position, not tucked away and hidden.
The Electoral Commission’s research also confirmed that transparency about who was behind political campaigns was important. Nearly three-quarters of those questioned—72%—agreed that they needed to know who produced the information they were looking at online, including on a website. Unfortunately, fewer than one-third—29%—agreed that they could find out who had produced that information.
As the noble Lord, Lord Hodgson of Astley Abbotts, has said, this is a simple amendment, but we also agree this is an important small change. The more transparency we can provide when people are looking online during general or local elections, the better. The noble Baroness, Lady Barker, said it was a good thing that civic organisations are involved in electoral campaigning. Of course it is. I am sure we all agree with that. But that does bring issues around transparency as part of how campaigning on websites is managed. I do not imagine everyone is going to be deliberately hiding information, but perhaps they do not even think about the importance of providing it.
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I would be interested to hear the Minister’s comments on this, because in some ways this is missed out from the discussions we are going to be having later on in Committee around digital imprints and improving the law on digital campaigning, which we will be dealing with further on. I would also be interested to hear the Minister’s thoughts on what the noble Baroness, Lady Barker, said about expanding this to include other social media platforms such as Facebook and Twitter. We know that many of the problems with misinformation during election campaigning come from those social media platforms, but we also appreciate that actually it is very difficult, when they are not registered in this country, to manage that. I would be interested to hear the Minister’s thoughts on that as well.