I am grateful to my noble friend for pointing that out. I apologise for assigning the wrong speaker to that point, but it remains the case that noble Lords should be cognisant about what the Highway Code is and is not, and what certain rules in there are or are not. Some reflect what the underlying law says, and others are in the code because they are guidance on how one operates the road system. I will not dwell on that further, otherwise I could go into a long treatise on road safety and how it works. Let us not do that, because I want to come back to communications.
We are going to use the free channels as much as possible, via the press notice and our trusted stakeholders, and we will then use the THINK! campaign. The code will come out over the weekend, once the parliamentary process has been completed. Therefore, our paid campaign will start in February; the noble Lord is quite right. It will be badged under the very successful THINK! campaign, and over half a million pounds has been targeted towards that. The communications plan has been tested with all trusted stakeholders. It is slightly different from the old days—the Clunk Click days—because, of course, audiences have massively atomised, so they may not see something on a terrestrial television network. Quite frankly, I have not heard of many of the channels we use either, but I am reassured that people actually watch them.
I turn very briefly to some of the points raised. On the timing of the communications, there is the initial hit in February. Obviously, we will continue with that and will have another burst as we head into the summer because that is when cycling becomes a greater issue.
Should e-scooters be allowed on British roads, we would revise the Highway Code accordingly.
I will come back to the issue of rural roads. I spoke to my noble friend Lady McIntosh yesterday about this, and she asked if I had ever driven on a rural road—yes, I have, and one of the things I am astounded by is the speed at which people travel on those roads. We know that they were never designed for cars. They started off as tracks from one village to another. Many vehicles hare along them at great speed, and they are some of our most dangerous roads in the country. I am afraid that if you cannot overtake a horse because it is on a rural road—I take my noble friend Lady Hodgson’s point that the horse rider might want to just move over periodically—you will just have to wait behind the horse. It is okay; nothing bad will happen. You should do that instead of trying to squeeze your way past and haring off into the distance on a very dangerous rural road. We have to calm down on those sorts of roads, because they are incredibly dangerous. They kill far more people than cyclists are killed. We really need to get back that respect for cyclists, horse riders, pedestrians—all the people who are out enjoying the countryside.
On my noble friend Lord Young’s point, I can say that we have recently revised LTN 1/20, which sets out how cycling infrastructure should be constructed. That will, of course, enable us to spend the money—about which I am going to write to the noble Lord, Lord Tunnicliffe, because I sense that I am running out of time and the House has a Bill to be cracking on with.
I will very happily write with further details. On the point on the shortage of paper, I had no idea that that was the reason, but I am aware that we do not update the Highway Code in paper copy very often. As the noble Baroness, Lady Randerson, will be aware, we updated the Highway Code for the smart motorway changes. Again, we would not have reprinted it after that, but most people do not access the Highway Code via a printed copy.
I will certainly go back and look through Hansard, because so many good points were raised and I have not been able to cover them all. I am grateful to all noble Lords.