My Lords, like the noble Lord, Lord Moynihan, I feel slightly intimidated in trying to match the noble Lords, Lord Hunt and Lord Bilimoria, in both their knowledge of Birmingham and their enthusiasm for the Commonwealth Games next year. As I explained before we began this debate, I am a late replacement for the noble Lord, Lord Addington, who is doing good elsewhere in the Palace of Westminster at this moment. I asked the noble Lord, Lord Hunt, to consider me as a kind of Jack Grealish—a late replacement, or what I think they call in the sport an “impact player”.
Outside Birmingham, I have found almost entirely enthusiasm for the Birmingham Games. The only small thing I should report is that one colleague said, rather crustily, “Well, I hope they give a special medal for finding your way out of New Street station”. It may be a cruel joke but there is an important lesson there, as one of the factors in the Commonwealth Games, and indeed the Manchester Games, is the great signage and the ever-present, helpful guides who help people; it makes a heck of a lot of difference to the success of an event if you have that kind of back-up.
The first real impact of athletics on me was the 1954 Vancouver Games, which featured the great competition between Roger Bannister and John Landy in the “miracle mile”. It certainly gave me an interest and an enthusiasm for athletics—which carried on until politics took over, I am afraid.
The fact is that the Commonwealth Games have always been a kind of family affair. They have a softer edge than the Olympics and are the better for it. Certainly, the host regions have benefited. I was an MP for the Greater Manchester area and still have strong links in the north-west, and so can say that the Manchester Games were a success; the new stadium, which is being put to quite good use by Manchester City, and the velodrome are just two examples of legacy benefits.
I have looked at the website and seen how much the organisers are making an effort to make this a real community effort. So I have every support for the SI. The right to protect, as it does, the organisers from fake products and ticket touting is very important because, as the noble Lord, Lord Hunt, said, a good proportion of the budget will come from sponsorship. Are there any limits to sponsors? For example, are gambling or alcohol organisations allowed to be sponsors?
On one final point, I have long believed that sport can offer young people a diversion from gangs and crime—I was chairman of the Youth Justice Board. I know the statistics show that participation has not increased since the 2012 Olympics, but I still believe that sport can play a big part. As a kind of quid pro quo from sponsors for the protection that these SIs give, can they be encouraged to help with bringing hard-to-reach individuals and communities into the excitement of these Games, in preparation and while they are on? My successor as chair of the Youth Justice Board is Keith Fraser, who has strong roots in the West Midlands. I am sure he would be willing to give advice—as would, I am sure, James Mapstone from Alliance of Sport, which relates to the criminal justice system—on just the things that the YJB and the alliance are doing to attract youngsters into sporting participation and away from the kind of things that gangs provide them with.
I end with sending my best wishes to Birmingham. We will all be in whatever is the new normal of 2022, but in that new normal I hope that Birmingham has a Games that will be remembered as vividly by this generation of 11 year-olds as I remember the Landy-Bannister mile of 1954.
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