My hon. Friend makes a good point. I can appreciate that parts of London would want to come forward as a zone. For example, some of the evidence shows that, in the west end alone, that could be worth almost £400 million a year for the economy, with 2,500 jobs being created. However, it would be for areas to bid to be one of the pilot areas.
London is actually a really good example of how the market drives these things. Even on the days when shops can open for as long as they like, Members may
find that, if they wander to the west end in the middle of the week, shops do not open particularly longer hours, so that, by the time we finish in this place, they are not open. Businesses can make that choice; what we want to do is make sure that they have that choice, that it is locally driven and that local residents have a choice as well.